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Posts Tagged ‘nail’

To Spa or Not to Spa: Primary Reasons for Spa Visits

Saturday, June 19th, 2010


ie Perrone Goldstein on June 11, 2010

In the current economic climate, what gets a consumer to try a particular spa they have not been to before?

In Coyle’s Global Spa Survey, we asked respondents to tell us what the primary reasons for their latest spa visits were. Respondents were encouraged to select as many options as applicable, thinking of their past several spa experiences. The results are as follows:

  • Relaxation/Stress Management – 89%
  • Hair/Nail/Waxing Maintenance – 60%
  • Improve Appearance – 44%
  • Skin Care – 38%
  • Gift – 34%
  • Pain Management – 23%
  • Social Experience – 22%
  • Other – 4%

Almost every spa patron is seeking Relaxation/Stress Management. Spa-goers seeking maintenance (hair/nail/waxing) and appearance improvement, the number two and three reasons for spa visits on the list, are also an important market, and by definition are already purchasers of what spas offer.

34% of the responses indicated that visits were prompted by redeeming a gift certificate. We are hard-pressed to think of another industry where gift certificate redemption is a primary driver for a purchase.



Manicure Trick – Wrap Your Tips

Friday, June 18th, 2010


uch like wrapping the perfect present, a flawless, long lasting manicure requires a little wrapping of its own. Wrapping the free edge of your nail with polish helps extend the wear of your manicure and should become an essential step in your routine.

I’m sure most professional nail techs consider this part of their everyday manicure service but it’s not as well known in the consumer world. Since we discussed this technique in the comments of my Quirius review, and there were multiple requests for details, I figured a quick tutorial was in order.

Read on to see my step-by-step guide to wrapping your tips and get a look at one of American Apparel’s latest nail polish releases. It’s GREEN!

Apparently I can’t get enough of teal, turquoise and aqua at the moment. As much as I try not to latch onto trends, you can only see so many gorg blue-green brights before getting sucked in. There are so many in my office right now that you’d swear I’m adopting a Caribbean theme. One of the shades I’ve been dying to try is from American Apparel’s Summer Collection called Malibu Green so I decided to use it for this tutorial.

  • Step 1
  • Apply base coat and first layer of nail polish as usual. Allow the lacquer to dry

  • Step 2
  • Wipe off your brush really well leaving a minimal amount polish on the bristles. Gently swipe the brush along the free edge of your nail getting a bit of polish just underneath the tip. You can hold the brush at a lower angle than seen here but because I don’t have three arms that was impossible to show.